ZEISS AR Metrology

↗ Task
Carl ZEISS was looking for a new, efficient way to present their products at trade shows. Since many of these devices were a logistical challenge due to their size and weight, they decided to present the products in a virtual format.

↗ Planning
The target audience included trade show attendees who were looking for devices to measure the parts they were manufacturing more precisely. Persons who could not physically attend trade shows also needed to be able to view the devices in AR. Therefore, we came up with a very simple user journey that easily leads the user to the highlight of the app in as few steps as possible: the virtual presentation.

↗ Journey
When opening the app, the user first sees an overview of all available devices. These have to be downloaded individually due to the high file size and are thus available offline. Tapping on a product card takes the user to a detailed view where he can already rotate the model in 3D. Below that, we offer him the option of placing the device either in a room or on a table. This way we were able to define the initial size more precisely and help the user with the placement process. After placement, the user sees 4 different hotspot types floating on and around the device. When tapped, these either trigger an animation, fade parts in and out, or show more information in the form of text and images. By tapping the “X-RAY” button at the bottom of the screen, the user can see the inner workings of the machine at any time.

↗ Learnings
Due to the COVID 19 pandemic, trade shows at which many new products were presented had to be canceled. Companies have been looking for ways to showcase their products despite the restrictions. This app showed that by using AR, prospective customers could be offered a virtual product presentation where they could discover much more than on a real device.

↗ Awards
IF Design: Communication